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Step into the world of “Jiya and Jeena Collections”, a proud Brand Ambassador of Pakistani culture and heritage. Reviving the timeless beauty of our traditions, “Jiya and Jeena” brings to life a breathtaking fusion of Eastern grace and Western elegance — a celebration of craftsmanship that transcends generations.
Every piece tells a story — from the handmade Sindhi Ajrak and Appliqué artistry, to the vibrant Baluchi embroidery and dazzling mirror work that reflect the colors of our land. The famous Gota and Needle work of Bahawalpur and Multan adorn our modern monochrome dresses, perfect for every occasion — classic yet contemporary.
Discover the charm of intricate paisleys on Kashmiri-inspired ensembles, and fall in love with our latest Gul-E-Nigar fusion fabric, where tradition embraces a modern silhouette. The collection is accentuated with bold Afghan-style golden and silver thread work, adding a royal touch to every look.
From shirts and trousers to dupatta sets and tote bags, each creation by ‘Jiya and Jeena Collections’ is designed to make you chic, confident, and culturally connected.
✨ Wear culture. Wear elegance. Wear “Jiya and Jeena”. ✨
Because fashion is not just what you wear — it’s what you represent.
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Jiya & Jeena Collection
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Reviving Tradition, Redefining Elegance
At Jiya and Jeena, our vision is to revive and reimagine the cultural essence of Pakistan through fashion that speaks to the modern woman. Every creation is a heartfelt tribute to the artistry of our provinces - from the handwoven Sindhi Ajrak and vivid Baluchi embroidery, to the delicate Gota and Needle work of Bahawalpur and Multan. Discover the charm of intricate paisleys on Kashmiri-inspired ensembles, and fall in love with our latest Gul-e-Nigar fusion fabric, where tradition embraces a modern silhouette. The collection is accentuated with bold Afghan-style golden and silver thread work, adding a royal touch to every look. Our designs beautifully blend Eastern tradition with Western sophistication, creating a unique fusion that is both rooted and radiant. Each piece - whether it's a shirt, trouser, dupatta, or tote bag is crafted with care, showcasing handmade details, colorful motifs, and luxurious fabrics.